About us
Owned and run by the people who guide the trips.
Registered in Arusha in January 2026 by six field guides and two office staff, with close to seventy years of northern-circuit experience between them — and, until then, no say in how a single trip was run.
The itineraries were written elsewhere. The vehicles belonged to somebody else. The guest who wrote a glowing review at the end of the week was thanking a brand, not the person who had shown them a leopard.
So the company is small and deliberately shaped: six guides, two people in the Arusha office, four Land Cruisers we own outright. 2026 is our first full operating year and we are not going to pretend otherwise on a website anyone can check. What we are not new at is the work.
What that buys you is short lines. The person who plans your trip sits in the same room as the guide who will drive it. Nothing is subcontracted.
What we are for
Tourism is Tanzania's largest earner of foreign currency, and a disproportionately small share reaches the communities living alongside the wildlife. We are not going to fix that. What a company our size can do is be deliberate about where its own money goes: who it employs, whose vehicles it uses, and who it pays directly rather than through intermediaries.
Mission
Three things we are trying to build
A guiding job worth keeping
Company-paid certification, first aid and continuing training, and a paid apprenticeship for new guides.
Trips described honestly
Real driving times, no promised river crossings, and a plain answer when a month is a bad month to travel.
Money that stays here
Vehicles we own, guides we employ, community fees paid directly, and no commission taken at curio stops.
Community commitment
Where the money goes
Five per cent of net profit goes to a community fund each year, directed by representatives from our guides' home communities rather than by us. For our first year that is a secondary-school bursary scheme in Monduli Juu and a borehole maintenance contract in Longido — maintenance, because the hard part is never drilling the borehole.
The cultural exchange day is paid in full and directly to the host household. We take no margin on it.
The first fund report goes out at the end of 2026, with the actual figures in it, whatever they turn out to be.
Until then this is a stated commitment, not a track record, and you should read it as one. Judge us on the guiding, and check back in December.
The other list
What we do not do
Most of what makes a safari good is a list of things a company decides not to do to save money. Here is ours.
- Put strangers in your vehicle to fill seats.
- Stop at a roadside homestead so guests can photograph people who did not agree to it.
- Promise a river crossing, a leopard or the Big Five. Nobody honest can.
- Subcontract your safari to an operator you have never heard of.
- Take a commission at craft shops, curio stalls or tanzanite dealers.
- Book captive-wildlife attractions, walking-with-big-cats experiences or orphanage visits.